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Review of “Mini-Site Profits Exposed”

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Most Internet marketers understand that having mini sites is the fastest and easiest way to make money online. They don’t require a lot of time, energy, or money to set up, and once you’ve got one up and running, you can sit back and just collect money from all the sales you’re making.

At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set up. They really DON’T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?

The answer is that they never learned how to actually turn their mini site into a profitable moneymaker that runs completely on autopilot. The good news is…

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YOU’RE ABOUT TO LEARN HOW TO DO IT!
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Here’s what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he’ll also teach you how to actually start making money with it right away and into the future.

If you’ve been looking for help with monetizing your mini sites, then this is exactly what you need. The best part? The videos are FREE! I’ll tell you more about that later. First, let’s talk about the videos themselves.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

http://tinyurl.com/6glras

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OVERALL QUALITY
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It’s important to note that these are online videos that you access from your web browser. Michael uses Camtasia Studio to create these videos, which is the premier software program for creating screen capture tutorials such as these.

The first thing I noticed when I hit the play button on the first video was the incredible production quality. These are NOT your ordinary screen capture videos. In fact, I don’t think I’ve ever seen someone make videos that are this high quality before.

He uses beautifully created graphics to pass his wisdom along to you, and the sound quality is the highest you will ever hear in an Internet marketing product. They sound like they were recorded in a professional studio.

Michael explained to me that he was sick and tired of seeing all the low quality videos out there, and so he set out to create something different in order to raise the bar in our industry. I think that, when you see Mini Site Profits Exposed for yourself, you’ll agree that he has succeeded.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

http://tinyurl.com/6glras

VIDEO 1 - INTRODUCTION

This videos introduces you to the entire course, as well as the teacher himself. You’ll learn what you can expect from the course, and why it’s structured the way it is.

Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn’t come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he’s talking about. By the end of this video, you will have no doubt.

By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he’s willing to relax, and trust that what you’re telling him is sound advice.

VIDEO 2 - THE BASICS

This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it’s important to pay close attention to this one.

You’ll learn:

* What mini-sites are, and what makes them different from regular content sites.

* Which businesses they work well for… and which ones they don’t.

* The right mindset to have when it comes to creating mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.

VIDEO 3 - SQUEEZE PAGES

This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build an email list, but how do you do it? What is the best way to capture the most opt-ins? The answer is ’squeeze pages’. This video will teach you:

* Why using a squeeze page is far superior to other opt-in methods.

* The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.

* The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).

* The most important to include in your opt-in process that will make sure that people actually receive your email.

After watching this video, you’ll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you ‘take action’ on. You’ll be so excited about the possibilities, that I guarantee you’ll go and create your own squeeze page right away.

VIDEO 4 - MINI SITE COPYWRITING - PART ONE

Nothing happens until the sales copy is written. Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.

Specifically, you’ll learn:

* Why you need to learn copywriting, even if you “hate to write”

* What a compelling offer looks like, and how to tell the difference.

* How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.

* A simple trick you can use in your opening to make your reader want to learn more.

There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as…

VIDEO 5 - MINI SITE COPYWRITING - PART TWO

This video dives right into the individual components of a killer sales letter. You’ll learn how to create the “secret structure” of a mini site sales letter that makes big money. Specifically, you’ll learn:

* How to create captivating body copy that draws your reader into the sales letter.

* Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product

* How to take the risk off people’s shoulders, so they’ll feel safe buying from you.

* How to craft your ‘call to action’, and get people to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.

This video covered a surprising amount of detail, especially considering that this course is not specifically about copywriting. Michael Rasmussen is definitely someone who overdelivers in his educational products.

VIDEO 6 - HOW TO AUTOMATE THE DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.

This video will walk you through the process of automating your product delivery, so you can just relax, and collect the money. The best part is… once you have this automated system set up, you never have to touch it again.

VIDEO 7 - HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a thorough tutorial on how to increase the ’size’ of your orders. You’ll learn:

* The psychology of ‘upselling’, and how to use it make your customer spend even more money with you. The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This one will surprise you when you realize how much money you’ve been leaving on the table by skipping thisstep.

* 5 simple techniques to increase your profit by up to 100%.

If you’ve already got a mini site that’s up and running, this video will make a big difference for you right away. Use any of these ‘plug and profit’ strategies to increase your income literally overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES FORCE

If there’s one thing I’ve noticed that all successful marketers have in common, it’s that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.

If you’ve ever dreamed of having an army of motivated sales people working hard to make you money, then you’re going to love this video. Michael will teach you:

* What an affiliate program is, and how to set one up very quickly.

* Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra
attention to this part).

* Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.

* How to motivate affiliates to sell for you.

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you should do. You also need to know what mistakes you
should avoid. Michael has already made these costly mistakes, but you don’t have to. You’ll learn:

- Why people do judge a book by its cover… and how to capitalize on that for your mini-site

- The single biggest reason people don’t buy from a mini site, and how you can apply this ‘instant fix’.

- The single biggest thing that will kill your mini-site (it’s not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)

- Two list building mistakes that’ll cripple your long-term profits.

VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL

This video will walk you through the process of designing a product line that will make you a TON of money. There’s a lot more to it than you’d think, which is why this important concept (which was taken from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you can’t just have a single front end product, and you’ll know exactly what to do in order to get your customer to keep buying more and more expensive products from you… completely on autopilot!

This video is a MUST for any serious marketer who wants to make a lot of money from their online business.

VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn all of Michael’s secrets for getting top notch freelancers to help you create your mini site empire in record time.

Let’s face it, you can’t be an expert at everything that mini sites require. For example, it’s really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.

And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your mini site is if you don’t get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money online IF you don’t get the proper education.

Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you’ll learn:

* How to use Pay Per Click (PPC) advertising to get targeted traffic fast.

* 3 ways to get targeted traffic without spending a dime.

* 2 ways to leverage the experience and contacts of other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know what to do right away to begin driving targeted visitors to your mini site.

Wow, you get all those videos for free? Click here to check out the “Mini Site Profits Exposed” course for yourself:

http://tinyurl.com/6glras

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DELUXE VIDEOS
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Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study
courses. And did I mention that it’s free?

If you decide that you want to continue your education, and get the biggest possible advantage, you can also upgrade to the deluxe course for a small fee. The deluxe course contains four full-length videos that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

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VIDEO 13 - DESIGNING A KILLER BACK END THAT RUNS COMPLETELY ON AUTOPILOT
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This deluxe video could easily be a whole course in itself. It walks you though the entire process of setting up a back end that is completely automated using an autoresponder system.

You’ll learn how to set up your autoresponder to automatically remove a person from your prospect list
after he buys, and then insert him into your customer list. This is where your new autoresponder sequence will start promoting your back end products automatically.

Bottom line… if you want to make the big bucks like all the Internet marketing gurus, you need to create a back end that works hard for you while you’re out creating new mini sites and developing new products. This video will show you how.

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VIDEO 14 - LIST BUILDING SECRETS
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In this deluxe video, Michael will walk you through some of his best tactics for growing a massive list from your mini site. He’ll not only teach you what to add to your mini site, but he’ll also show you what you must REMOVE from your mini site in order to get the most possible subscribers.

Building a list is about SO much more than just offering a free newsletter. In fact, Michael shows you five different things you can offer your readers to get them to instantly give you their name and email.

You’ll also learn the best places to actually put the opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a bunch of other incredible tactics for growing your list.

I have a hunch that you’ll find yourself referring tothis video over and over again.

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VIDEO 15 - MARKETING ACTIVITIES THAT MAKE YOU MONEY
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When you think about all the ’stuff’ you can do to drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you through the four most important marketing activities you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to wonder what you should do when you start a new mini site. You’ll have an easy-to-follow road map for driving tons of targeted prospects to your site, so you can begin making money ASAP!

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VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
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In this final deluxe video, Michael will reveal his best kept secrets for squeezing maximum profit out of any mini site. These are techniques that you have NOT seen before, so you’ll want to pay extra close attention to this one.

Think about it… if you’re going to put the time in, and set up a mini site the proper way (like Michael shows you in these videos), then it only makes sense that you’d want to make the most amount of money possible from it.

In this video, you’ll learn:

- How changing one sentence on your mini site could double your profits easily.

- How to instantly increase the dollar amount of your average order (which puts more money into your
pocket).

- The one thing you must add to your ‘download page’ that will instantly increase your income (with no
extra work, once this thing is put into place).

- How to turn your actual product into a money making machine!

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CONCLUSION
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Whew! That was a lot of information, and I hope it helped you decide to check out Michael Rasmussen’s Mini Site Profits Exposed video course. Remember the course is absolutely free, so you have nothing to lose.

Michael believes that it’s important for him to prove himself to you before he ever asks you to buy anything from him. He wants to show you that he will deliver you the absolute best education available anywhere, and he’ll gladly do it for free… just to win you over!

So go ahead and check out Mini Site Profits Exposed right now, and see what all the fuss is about. I highly recommend that you upgrade to the deluxe course as well. Here’s the URL:

http://tinyurl.com/6glras

Warmly,

Ken Nickless

June 17th, 2008 Posted by kennick | Copy Writing, Internet Marketing, PPC Advertising | no comments

Learning Copywriting

If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you’re writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells. “A copywriter is a sales person behind a typewriter.” (p.1 of book mentioned above)

This is the key when you are learning copywriting. You must learn to communicate with the audience in a way that persuades them to buy the product or service that you are writing about. There must be an initial connection that is made or else you’ll find that you’ve lost the audience’s attention. In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for the entertainment of an audience now but rather to sell a product or service.

As a quick introduction to some of the important points on learning copywriting, the first key is to pay attention to the headline. The headline is read more often than copy at an exponential rate. If you cannot catch someone’s attention with the headline, you have wasted the rest of your sales copy. A sales letter essentially only has about five seconds in which you can grab a person’s attention and the headline is one the most important factors in being able to pull that attention. This is just an example of copywriting and what you must look for.

In learning copywriting, look into the works of Dan Kennedy. He is one of the foremost experts on the subject and he has said before that he became better by continual development of his skills. If you would like to learn more about any one of his books, look into the following title: The Ultimate Sales Letter. You will want to make yourself a lifelong student of the subject in learning copywriting because there is always something more to know.

Hopefully this article on learning copywriting has helped you. This field will seem very challenging but at the same point it is one of the more interesting fields that you can find out there. The key to being successful and copywriting is to learn from what you do. If you constantly read and continue to develop your skills, you’ll find that you will become a great copywriter. It is hard within a single page to truly give you an idea of what it takes to be a copywriter but go back to the quote at the beginning of the article that a copywriter is a person who sells. Your goal is to educate an audience in a way that persuades them. This is the only difference between how you currently write and how you will write as a copywriter.

March 15th, 2008 Posted by kennick | Copy Writing | one comment

Million Dollar Copywriting

Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we’ll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting.

The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area. When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate.

To ensure that you are doing a great deal of copywriting, you will want to make sure that you are consistently prospecting for new business. As you are working on your current business and making your high rates, you’ll always want to make sure that you have worked in the pipeline. This will ensure that you are able to consistently bring in high revenues while not having to have as much slow time at some other freelancers have.

To effectively develop and prospect for new business, you must make sure to have your own website and have proven marketing techniques so that you can develop your million-dollar copywriting skills. You may be the best copywriter in the world but without a demand, you will not have a chance to prove your skills or bring in the paychecks that you want and deserve. There are many copywriters today who still do not have a website but this is just another way for you to set yourself apart from the competition. Another way you can set yourself apart from the competition is to develop a niche. This could mean that you do a great deal of copywriting within the healthcare industry because you worked with in it for several years.

Hopefully this article on million-dollar copywriting will have a strong effect on you. Demand on copywriting comes down to the same fundamentals that all new businesses have: an ability to prospect and sell your company to others while building and maintaining a strong client base. You will develop a strong client base by providing great work so that clients will come back to you for repeat business. This will limit the amount of time that you potentially have to prospect for business because you will have clients who will have consistent demand for it. For a company to survive, they must market and marketing requires copywriting. Marketing and copywriting are as essential to a company as oxygen is to human beings. By developing a particular niche within a field, you will set yourself apart from others who are trying to do it all.

March 6th, 2008 Posted by kennick | Copy Writing | no comments

How to Prevent Writers Block

What is writers block?

Well, I just can’t think of a single darn thing to say. Oh well, I’m outta here!

Sound familiar? No! Oh, get real! We’ve all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I’m talking about. . . . uh, I can’t think of what the word is . . . oh, yes, it’s on the tip of my tongue . . . it’s:

WRITER’S BLOCK!!!!

Whew! I feel better just getting that out of my head and onto the page!

Writer’s block is the patron demon of the blank page. You may think you know EXACTLY what you’re going to write, but as soon as that evil white screen appears before you, your mind suddenly goes completely blank. I’m not talking about Zen meditation stare-at-the-wall-until-enlightenment-hits kind of blank.

I’m talking about sweat trickling down the back of your neck, anguish and panic and suffering kind of blank. The tighter the deadline, the worse the anguish of writer’s block gets.

Having said that, let me say it again. “The tighter the deadline, the worse the anguish of writer’s block gets.” Now, can you figure out what might possibly be causing this horrible plunge into speechlessness?

The answer is obvious: FEAR! You are terrified of that blank page. You are terrified you have absolutely nothing of value to say. You are afraid of the fear of writer’s block itself!

It doesn?t necessarily matter if you’ve done a decade of research and all you have to do is string sentences you can repeat in your sleep together into coherent paragraphs. Writer’s block can strike anyone at anytime. Based in fear, it raises our doubts about ourown self-worth, but it’s sneaky. It’s writer’s block, after all, so it doesn’t just come and let you know that. No, it makes you feel like an idiot who just had your frontal lobes removed through your sinuses. If you dared to put forth words into the greater world, they would surely come out as gibberish!

Let’s try and be rational with this irrational demon. Let’s make a list of what might possibly be beneath this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a masterpiece of literature straight off in the first draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There’s your monkey-mind sitting on your shoulder, yelling as soon as you type “I was born?,” no, not that, that’s wrong! That’s stupid! Correct correct correct correct?

3. Self-consciousness. How can you think, let alone write, when all you can manage to do is pry the fingers of writer’s block away from your throat enough so you can gasp in a few shallow breaths? You’re not focusing on what you’re trying to write, your focusing on those gnarly fingers around your windpipe.

4. Can’t get started. It’s always the first sentence that’s the hardest. As writers, we all know how EXTREMELY important the first sentence is. It must be brilliant! It must be unique! It must hook your reader’s from the start! There’s no way we can get into writing the piece until we get past this impossible first sentence.

5. Shattered concentration. You’re cat is sick. You suspect your mate is cheating on you. Your electricity might be turned off any second. You have a crush on the local UPS deliveryman. You have a dinner party planned for your in-laws. You . . . Need I say more. How can you possibly concentrate with all this mental clutter?

6. Procrastination. It’s your favorite hobby. It’s your soul mate. It?s the reason you’ve knitted 60 argyle sweaters or made 300 bookcases in your garage workshop. It’s the reason you never run out of Brie.

FACE IT ? IT?S ONE OF THE REASONS YOU HAVE WRITER’S BLOCK!

How to Overcome Writer’s Block

Okay. I can hear that herd of you running away from this article as fast as you can. Absurd! you huff. Never in a million years, you fume. Writer’s block is absolutely, undeniably, scientifically proven to be impossible to overcome.

Oh, just get over it! Well, I guess it’s not that easy. So try to sit down for just a few minutes and listen. All you have to do is listen ? You don’t have to actually write a single word.

Ah, there you all are again. I am beginning to make you out now that the cloud of dust is settling.

I am here to tell you that WRITER’S BLOCK CAN BE OVERCOME.

Please, remain seated.

There are ways to trick this nasty demon. Pick one, pick several, and give them a try. Soon, before you even have a chance for your heartbeat to accelerate, guess what? You’re writing.

Here are some tried and true methods of overcoming writer’s block:

1. Be prepared. The only thing to fear is fear itself. (I know, that’s a clich?but as soon as you start writing, feel free to improve on it.) If you spend some time mulling over your project before you actually sit down to write, you may be able to
circumvent the worst of the crippling panic.

2. Forget perfectionism. No one ever writes a masterpiece in the first draft. Don’t put any expectations on your writing at all! In fact, tell yourself you’re going to write absolute garbage, and then give yourself permission to happily stink up your
writing room.

3. Compose instead of editing. Never, never write your first draft with your monkey-mind sitting on your shoulder making snide editorial comments. Composing is a magical process. It surpasses the conscious mind by galaxies. It’s even incomprehensible to the conscious, editorial, monkey-mind. So prepare an ambush. Sit down at your computer or your desk. Take a deep breath and blow out all your thoughts. Let your finger hover over your keyboard or pick up your pen. And then pull a fake: appear to be about to begin to write, but instead, using your thumb and index finger of your dominant hand, flick that little annoying ugly monkey back into the barrel of laughs it came from. Then jump in ? quickly! Write, scribble, scream, howl, let everything loose, as long as you do it with a pen or your computer keyboard.

4. Forget the first sentence. You can sweat over that all-important one-liner when you’ve finished your piece. Skip it! Go for the middle or even the end. Start wherever you can. Chances are, when you read it over, the first line will be blinking its little neon lights right at you from the depths of your composition.

5. Concentration. This is a hard one. Life throws us so many curve balls. How about thinking about your writing time as a little vacation from all those annoying worries. Banish them! Create a space, perhaps even a physical one, where nothing exists except the single present moment. If one of those irritating worries gets by you, stomp on it like you would an ugly bug!

6. Stop procrastinating. Write an outline. Keep your research notes within sight. Use someone else’s writing to get going. Babble incoherently on paper or on the computer if you have to.

Just do it! (I know, I stole that line from somewhere?). Tack up anything that could possibly help you to get going: notes, outlines, pictures of your grandmother. Put the cookie you will be allowed to eat when you finish your first draft within sight ? but out of reach. Then pick up the same type of writing that you need to write, and read it. Then read it again. Soon, trust me, the fear will slowly fade away. As soon as it does, grab your keyboard ? and get writing!